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China has more than 1,000 manufacturing facilities that provide Original Equipment Manufacturing (OEM) services to some of the leading brands in the industry. Reducing social stigma by changing customer perception of sex and increasing online retailers are expected to drive demand for sex toys in Asia Pacific. Countries such as Singapore and New Zealand are now catering to the sexual needs of women through the promotion of the sex toys industry. The sex toys market in the UK is expected to grow significantly over the forecast period. This can be attributed to easy access to a variety of adult and novelty stores.
In the UK, the use of sex toys is believed to help develop a healthy and positive relationship with partners. The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys. The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side &