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Project Overview

The aim of this project is to develop and refine the audience of IndieYesPls, a niche fashion magazine. The project will focus on increasing the magazine’s social media following, maintaining good organic traffic, and increasing the sharing of links on blogs and social media.

Project Goals

1. Increase social media following by 20%
2. Maintain good organic traffic
3. Increase sharing of links on blogs and social media

Project Deliverables

1. Developed and refined audience for IndieYesPls
2. Increased social media following by 20%
3. Improved organic traffic
4. Increased sharing of links on blogs and social media

Project Team

1. Project Manager
2. Social Media Manager
3. Content Strategist
4. SEO Specialist
5. Web Developer

Project Schedule

1. Research target audience: 10 days
2. Develop social media strategy: 10 days
3. Implement social media strategy: 10 days
4. Monitor and adjust social media strategy: 10 days
5. Implement SEO strategy: 10 days
6. Monitor and adjust SEO strategy: 10 days
7. Develop content strategy: 10 days
8. Implement content strategy: 10 days
9. Monitor and adjust content strategy: 10 days
10. Develop web strategy: 10 days
11. Implement web strategy: 10 days
12. Monitor and adjust web strategy: 10 days

Project Budget

1. Social media manager: $5,000
2. Content strategist: $3,000
3. SEO specialist: $4,000
4. Web developer: $5,000
5. Miscellaneous expenses: $2,000

Project Risk Management

1. Social media strategy may not be effective in driving audience engagement.
2. SEO strategy may not be effective in driving organic traffic.
3. Content strategy may not be effective in driving audience engagement.
4. Web strategy may not be effective in driving audience engagement.

Project Communication Plan

1. Daily standup meetings with project team
2. Weekly progress reports to stakeholders
3. Monthly status updates to stakeholders
4. Real-time updates via Slack
5. Email and/or phone for any urgent matters

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